Iowa Latinx Project Toolkit
Building a Stronger, More Consistent Voice for Latino Iowans
We created the Iowa Latinx Project Toolkit to help organizations, leaders, educators, businesses, and community members communicate with clarity, consistency, and a future-focused perspective.
Data from recent studies show what many of us already know from experience: Latino communities are driving Iowa’s growth, demographically, and economically. As Latino communities continue to grow and contribute across Iowa, expanding access to education, housing, healthcare, and economic opportunity can help accelerate progress for families and communities alike. To close gaps, we need more than data. We need shared stories, consistent messaging, and aligned voices across our networks.
The Iowa Latinx Project Toolkit is designed to support that alignment.
DATA • MESSAGING • ADVOCACY • ACTION
The Toolkit includes:
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A summary statement and core messages for public use
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Key facts and statistics about the Latino community in Iowa
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Audience-specific talking points for external advocacy
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Graphics and language for press, policymakers, and community engagement
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Tailored information for key sectors: health, business, housing, education, and community.
Whether you're a member of the media, speaking to the media, giving a speech, writing a grant, advocating for your community, or simply looking for facts to share, this Toolkit is designed to make your voice stronger, more consistent, and grounded in both data and dignity.
Key Areas of Impact
Business
Latino business growth means a statewide win: jobs, spending, and resilience.
Education
Access to health care secures a stronger workforce and creates healthier communities.
Health
Access to health care secures a stronger workforce and creates healthier communities.
Housing
Advancing ownership and valuation builds generational wealth and neighborhood stability.
Health
Access to health care secures a stronger workforce and creates healthier communities.
Housing
Advancing ownership and valuation builds generational wealth and neighborhood stability.
Community
Most Latino Iowans are U.S. citizens, and the community continues to grow through both birth and immigration. Policies and community practices that help families fully participate in Iowa’s economy and civic life benefit everyone.
Latino Iowans are neighbors, workers, entrepreneurs, educators, and community leaders helping shape Iowa’s future.
Put the Data to Work
The strength of this Toolkit comes from using a shared set of facts and messages to tell a fuller story about Latino Iowans and their contributions to our state. Use these resources to inform your conversations, strengthen your advocacy, shape your programs, and help others understand the opportunities and challenges facing Latino communities.
When we speak with a clear, consistent, and data-informed voice, we can move from understanding Iowa’s Latino communities to creating meaningful opportunities for them to thrive—and for Iowa to thrive with them.
Iowa Latinx Project Toolkit
Key Data Graphics
Explore shareable graphics highlighting key facts and trends about Latino Iowans, including population growth, education, business and workforce, housing, health and community. Use these visuals in presentations, social media, reports and community conversations. The graphics make it easy to share a clear, data-driven picture of how Latino Iowans are contributing to Iowa’s future.
PowerPoint Presentation
different audiences. Choose a general overview or presentations focused on health, business, housing, education and community, with data, key messages and opportunities for action. Adapt the slides for community meetings, classrooms, business discussions, policymaker briefings and other presentations.
One-Page Infographic
Get the big picture at a glance with key facts about Iowa’s Latino community and its growing impact across the state. The infographic brings together important demographic, economic, education, housing and community data in one easy-to-share resource. Download it for meetings, events, presentations or conversations about Iowa’s changing population and future.
Key Messaging
Find clear, consistent language for talking about the contributions, growth and opportunities of Latino Iowans. Key messages and talking points are organized around health, business, housing, education and community, making it easy to tailor your message to your audience. Use them for media interviews, speeches, presentations, grants, organizational communications and community conversations.
A Shared Voice for a Stronger Iowa
The story of Latino Iowans is part of the story of Iowa. By sharing accurate information, elevating community voices, and communicating with greater consistency, we can help build a fuller understanding of the people and communities shaping our state. Use the resources in this Toolkit to help amplify that story, strengthen connections, and support a more informed and inclusive future for all Iowans.